A Look Back To 2016 Festival Design
2016 Website Blog Advertising Content
Designs on this page there will be the designs created for the advertising and more in 2016. Also other components of the festival composition you may want to see and read about. We revisit the steps in creation for the year 2016. See from 2013 (the year we become involved) in later posts.
Typically each year when working with the organization the director David L. Acey Sr. would focus on the Banner for the parade and then the Store posters which were mainly featured in the local hotels. (So we were told.) never saw one anywhere, and we created them.
All designs for the festival and related advertising and exposure were original, created by LogoShock Designs from scratch. The idea was to create a brand for the festival which in 2013 did not exist. There was no consistent persistent recognition of the event as notable and special. That was accomplished by the consulting company the Davis Group. Again see that in later posts about our work with this organization.
Blog Pages (older blog pages here at this blog no longer in use or featured) For reference only, information is not accurate. Shown to document the progress of promotions. Here are the former page links.
Directors: Mrs. Acey and Mr. Acey
Map of Parade / EventsBanner Parade (Beale St. Parade and used in other parades around the city participated in)
Store Poster (The schedule and events showcased here in print only)
Banner Stage (Featured at the music stage in the park only)
Web Banner (Featured in the online advertising Memphis Flyer magazine / Commercial Appeal newspaper). The only year web advertising was featured. Size shown by the file name.
Commercial YouTube (Featured at the YouTube, and broadcast and cable TV stations)
Next Read about the custom designs, event patron designs and the other designs created and needed to brand and promote the event. Also detailed are the aspects of branding this event to make it well known and recognizable to all.
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